love, serenissima

Gisele Bundchen For H&M Spring 2011

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H&M officially has me confused. The moment I think they're just another trendy megastore, they surprise me with designer collaborations, eco-friendly green collections, and high fashion spreads featuring the biggest models of the decade. Where are they getting the money to finance these things? The production on most of their ad campaigns looks better than a LOT of high end designers.

These shots released this past weekend are no exception. For their new Spring 2011 line, they shot supermodel Gisele Bundchen in the 70's inspired basics that manage to look fresh and new. Prior to this spread, I wasn't too sure that I could take another line of jersey jumpsuits and flared pants, but this looks less hippie dippie chic and more simple, exquisite resort taste. Which, in and of itself, is a major step in the right direction for H&M for Spring. Nary a floppy hat or bug-eyed pair of sunglasses in sight.

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1 comment:

  1. I think I know where they get their money,just like rugby by ralph lauren, in the words of DJ khalad "they get it from the hood!" H&M blends basic and classic items with a few trendy cuts here and there to supply the hood with clothes people can use to adapt to whatever style or occasion of their liking and the fact that they have consistent prices on certain things you can show up with a set budget and get what you sought out to get. Though I hate that they don't have more american cut clothes in old navy terms "plus or husky" people size I love to see they are making improvements and creating a collection not just items

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