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Brand New Monday: Gisele Bundchen for H&M Fall 2014

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Gisele Bundchen for H&M

European mega-retailer H&M has been slowly been positioning itself as a more luxury brand, collaborating with high-end designers such as Versace, Marni, Lanvin, and, most recently, Isabel Marant. And after a successful collaboration on their Spring 2011 ads, they have also decided to bring back supermodel Gisele Bundchen as the new face of their Fall 2014 Campaign.

Gisele shines in polished, classic separates sure to give J. Crew a run for their money. Featuring the model lounging on curbs and old-school cars, the urban advertisements are a sure sign that the retail giant doesn't plan on halting their march into fashion-forward, upscale consciousness. H&M has really been putting out chic yet affordable clothes recently, and I could see myself in all of these pieces... if I still lived in a climate that experienced fall, that is.

To view more, including an inspiration video starring Gisele, click here.
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